It also facilitated the monitoring of consumer records. The software also helped users group and target customers from a specific location. In other words, sales professionals could visualize their go-to routes on the map and plan trips accordingly with MapPoint. Users could visualize and analyze geographically included and customized data through this mapping application. Think of MapPoint as one of the earliest Global Positioning System (GPS) solutions. ![]() Developed to specifically cater to the business user segment, such as sales representatives and delivery teams, the first version of this software came out only in 1999 after years of the development process. Microsoft MapPoint is mapping software that enables users to edit, view, and integrate maps. Through its launch in 1999, Microsoft MapPoint solved this fundamental problem, making navigating routes much simpler for people. Naturally, this made the lives of salespeople and door-to-door marketers difficult since they had to plan their entire workday around a series of mere text-based addresses. This article was contributed by Riddhi Patel who works as a content marketer for different clients.Ĭan you imagine visiting an unknown place without the GPS on your smartphone? The answer is a big “No.” The same, however, was a reality a couple of decades ago, when all people had was a plain text address of the location they intended to visit.
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